H-Enea designing tests and pilots

What is fundamental for H-Enea when designing tests and pilots? What is the objective of these tests and pilots? What does the experience depend on to be good? Who is interested in the results of the tests?

Fundamentals of defining the value proposition:

The most important thing for us is that users evaluate concise proposals, especially when they are conceptual. Our job is to describe them in a way that is understandable. Sometimes proposals come from the collaboration of several entities and companies. In this case, a joint proposal is worked on before being shown to the people who are selected for the test.

In the case of a pilot, the contrasting experience is longer and the interaction with the participants takes place over several stages. There must be a clear idea of the process: when?, how? what? The user experience starts from the moment we contact the user until we close this process.